Hyundai has been recognised for its cutting- edge vehicle design at the widely acclaimed iF Design Award 2019 for the fifth straight year. The Palisade and Le Fil Rouge concept vehicle each won the
Automobiles/Vehicles category at the eminent competition in the global automotive industry.
Hyundai’s record streak this year marks another achievement for the Korean brand, which keeps on making progress in making premium vehicles accessible for customers around the world.
The award acknowledged Hyundai’s new flagship SUV, Palisade, which is a premium three-row sports utility vehicle introduced at the Los Angeles Auto Show a year ago. It features ground breaking capabilities and technologies for all-road performance, while its bold architecture is designed for maximum comfort, roominess and relaxation.
Another award went to the Le Fil Rouge concept car, which debuted at last year’s Geneva Motor Show. The vehicle embodies a reinterpretation of Hyundai’s sporty design spirit that was first featured in the 1974 Hyundai Coupe Concept. It also harmonizes the four fundamental design elements of proportion, architecture, styling and technology, and simultaneously combines beauty and function.