Toyota Invests In the Car Subscription Model

It’s getting tougher and tougher for carmakers to move units. Toyota have realised this and launched a new company to manage and operate what it calls its ‘beloved-car subscription service’. They’ve named this company KINTO.

As society shifts from conventional car ownership to car usage that can be enjoyed wherever and as much as users would like, there is a growing need for a service that allows customers to freely select the car that they like or want to drive and enjoy it as they like, instead of using a car simply as a means of transportation.

KINTO proposes a new form of vehicle ownership that invites customers to enjoy their relationship with the car of their choice in a fun and easy manner. Specifically, two services will be offered in Japan.

“KINTO ONE” allows customers to drive one Toyota-brand vehicle over a three-year period, and “KINTO SELECT” allows customers to drive six models of Lexus-brand vehicles over a three-year period.

Both services are offered as a monthly fixed-sum service that packages voluntary insurance payments, vehicle tax, registration charges, and regularly scheduled maintenance of the vehicle. To make the service accessible, customers can easily apply online or through Toyota/Lexus dealers nationwide4, where a safe and secure service is offered.

KINTO SELECT will be offered from 6th of February 2019, and KINTO ONE from 1st of March 2019. Both services will be deployed on a trial basis through select Toyota dealers and Lexus dealers in the Tokyo metropolitan area, with nationwide rollout scheduled from summer 2019. The number of vehicle models available as part of the service is slated for expansion from the beginning of autumn.

Toyota will continue to engage in initiatives such as KINTO to ensure that cars can continue to be the beloved cars of customers and to allow customers to enjoy a fulfilling life with their car.