Porsche is working alongside its subsidiary Porsche Design to offer customers in Milan an enticing combination of fascinating sports cars and exclusive lifestyle products, all under one roof. The new “Porsche Studio”, located at the heart of the major city in northern Italy, is the first studio to present both Porsche vehicles as well as the complete collection from Porsche Design.
Porsche Studio Milan unites the worlds of both brands within an area of approx. 400 square meters. In addition to an exhibition vehicle, a “heritage wall” provides virtual insights into highlights from the 70-year history of Porsche sports cars.
On the premises, customers can configure models on request, as well as arranging test drives. If the customer has made the decision to buy, it is also possible to conclude the contract on site. Regular events and promotions will introduce new topics from the brand worlds of Porsche and Porsche Design to visitors.
In Milan, Porsche Design is presenting products across segments such as timepieces, fashion and sportswear, luggage and bags, eyewear and sound and electronics. A particular highlight in the watch collection from Porsche Design is the “1919 Datetimer 70Y Porsche Sports Car Limited Edition”, which was issued to mark the “70 years of Porsche sports cars” celebrations.