For the sixth consecutive year, Toyota has earned the title for the most valuable brand among automakers, with a brand value of USD29.987 billion representing a solid increase of 5% compared to the year before.
So far it has been named the most valuable brand among automakers for 11 times, out of a total of 13. It had to settle for second place only in 2010 and 2012.
In the latest study, Mercedes enjoyed a significant boost of 9%, increasing its value to 25.684 billion to claim second place. The growth has allowed the Daimler-owned company to overtake BMW, which finished third with a brand value of 25.624 billion or 4% more than the year before. Mercedes managed to grab BMW’s second place primarily thanks to its growth in markets such as China, Brazil, and Russia, while the popularity of the E-Class was also a contributing factor.
The top 10 for automakers also includes Ford (4), Honda (5), Nissan (6), Audi (7), Tesla (8) and Maruti Suzuki (9).